Marketing in its true nature is the most effective way to influencing brand awareness and hence help in business promotion. In this article I want to emphasis the importance of experimental marketing as a mode of adding meaning to your business brand message.

By experimenting on new marketing options, it enables customers to be more receptive to the different kinds of marketing strategies you may opt to use. This is because customers sometimes become doubtful of commercial advertisements that appear on television or radio.

Using other means of marketing like direct marketing where there is direct contact with customers helps to create trust, clarify and more so prove your product worth. In addition, it will assist your business fulfill its brand promise to the undecided clients.

A good example would be; if you are dealing with the manufacture of motor vehicles or maybe detergents, organize an experimental event where customers can ask questions, scrutinize and try out your product.

The advantage of experimental marketing is that it gets your customers taking about your business. I therefore do not to remind business people that the best communication medium is where other people are spreading the word around about your products or services.

The target market that appears to be mostly reached at through experimental marketing is the youth. This is mainly because they are more receptive to new ideas and also take advantage of such events to socialize and make new connections. So if you want to market your business brand, use the available selections of marketing tactics and do not be afraid to innovative.

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

Salon owners know that their salon should offer a unique and gratifying experience to clients in order to retain customers. But how do you motivate customers to walk through that front door? Your salon branding is a crucial step in creating that award-winning experience and part of setting your salon apart. You have likely already established some basic branding, but effective branding should incorporate your salon style and brand image into every part of the salon.Create Your Salon StyleTo start- your business name is the essence of your brand. You chose that name with a salon style in mind and it is one of the most gratifying steps when opening your own business. Using the groundwork of your salon name, create a business logo that incorporates the overall style that your salon should exhibit. Whether you are a modern, classic, glamorous, or even children’s salon, your logo can incorporate the character of your salon and will be the building block for your branding. Once you create your logo you will also have the foundation for your color scheme. This should still follow the guideline of your overall salon style-imitate your funky flare, classic posh, or golden flake design concept and logo.If you have trouble finding your style, take a look at the salon chairs you have chosen, the neighborhood where you are established, and your own personal style. After all, you are the inspiration for the business and your style along with your stylists will add to your overall theme.Make a StatementCreating your salon image is also about defining the quality of your services and establishing the expectations for your clients. Incorporate a salon slogan or motto that imitates the quality of your salon and reflects the mission of your stylists, colorists, and receptionists. You can use your slogan to publicly promote your salon with a catchphrase that is rousing and expresses your style and business focus. Use your motto to let customers know your salon is focused on pampering clients, expert knowledge and customer service, or quick and cheap cuts. You can also use it internally as a mission statement that gives your employees attributes that they are expected to live up to every day.If you choose to use your slogan as a public marketing strategy, incorporate it in every piece of advertising that you create. Your slogan should be seen as a part of your business name and logo. Promoting all 3 together to establish your brand will make each piece more recognizable in the long-run and down the road you can use single pieces of your brand to represent your salon.Include Your Brand in EVERYTHING!Once you taken the time to create your branding image and style, it’s important to incorporate that in everything that you do. Your salon storefront is your first impression for drive-by and potential customers so use that as an opportunity to emphasize your brand, to create a memorable salon image, and most importantly-attract attention.Salon window signs are the perfect opportunity to promote your brand and attract attention. Use unnecessary windows to create a full-cover window display using a one-way vision vinyl. This material includes full-color printing and is perfect for adding a hairstyle that represents your salon style surrounded by your branding colors and salon slogan. The best part of this material-it looks solid from the outside but is invisible inside. Add your salon name in colored vinyl lettering and add a die-cut vinyl decal to your front door cut the shape of your salon logo. Incorporate salon window clings for promotional signs that offer an attractive new style, coloring options, or product but set the foundation with your salon colors. Incorporating bits of your brand throughout your signage builds the identity of your salon and sets expectations from prospective customers.Inside your salon, add a wall decal to your reception desk, waiting room wall, or service menu that includes your logo and salon slogan. The inside of your salon should flow with your brand colors and accessories that match your targeted style. The slogan should be the mission statement held up by every stylist you employ. Your promotional items like business cards, flyers, and postcards should always include your branding identity including your name, logo, colors, and slogan so you become recognizable to consumers and throughout the industry.By creating a recognizable salon image you are setting yourself at the front of customers’ minds and sending a message that represents your business. Your salon signs, print ads, and salon style are the first step in building your business and creating a memorable salon experience. Knowing your goals and your image, you can then translate your style and expectations to your staff to offer a well-rounded, customer focused salon.