A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

What is a brand? It combines many aspects of what and how we, as consumers, react to certain services and products. Brands are significantly driven by fashion and more so by the audiences that make the choices to be associated with them in terms of what could be described as a partnership.Given the profile of branding, which creates such an identifiable image for a number of major of golf club businesses, it is surprising that – and difficult to understand why – so many attach such little importance to the concept. some don’t even seem to create any brand recognition within their local community, county or region – certainly a missed business opportunity in terms of delivering the right message and growing the identity of the product, which is the club itself. Aware that success in the membership subscriptions and visitors fees, business relies on attracting traffic to their destination, the more progressive clubs find a way to distinguish themselves from the competition.In a crowded marketplace,it gets more and more difficult to differentiate one’s appeal – and that elevates the need for branding to a critical level. It is not about what they don’t have – it is about distinguishing “what we are”A powerful, identifiable brand is one of the most important assets a club can develop for its business success. Beyond distinctive logos and clever line tag lines, branding is the culmination of defining who the club is, how it is set apart from the competition – and why a prospective buyer should do business with it, whether such prospects are golf event days, company team days or potential new members.Whether your an established club business or not, branding has tremendous impact. A brand instills confidence, creates loyalty and, on many occasions, can enable the business to command a premium price. Critically, a great brand reduces a buyer’s perception of risk and makes the purchase decision much easier. Developing a brand is much more than just deciding on a name or selecting some colours. The sum of all that a club is and does, it is derived from all the ” moments of truth” – every single touch-point with each individual member and guest. Brand development requires a plan that consistently communicates what the club is and does,along with its distinct attributes, image and personality. Branding is simply the implantation of an associative memory in combination with a recall cue. Now that we know what it is, the next question – and the really important one, is how to create one that impacts on the club’s business. Successful branding requires three essentials: the first is consistency. To establish the club brand with members, potential members, guests and visitors, it is imperative that everything happens in the best way possible- every single time. The second key is frequency- day after day, week after week. Creatively repeating ‘the message’ has become even more important in this over-saturated digital communication business environment. Members and guest are seduced, or assaulted, depending on your perspective!- with thousands of brand impressions each day, from national and local media exposure to brand logos on clothing. The challenge is to break through the clutter to be heard and seen. While there is a host of other creative aspects that go into marketing a memorable message, without frequency, there is little chance of firmly establishing a club brand.The third essential is anchoring. It is also the most difficult to achieve because each member and potential member sees or hears the message through their personal sensory filter. Perception is reality, and in many cases, clubs fall into denial. Psychology tells us that when an associative memory is being formed, the new and unknown part has to be associated with a memory that is already anchored in the mind. While consistency and frequency create branding, it is the connection to an emotional anchor that effectively cements the attraction to the guest or perspective member’s memory.For many, adopting a brand can be a future face change, but it’s more important than can be imagined. Change can only happen when the raw materials of a brand are presented in a way that intrigues and woos us, wins us over and compels us to walk in.Yes, a brand is far more than the logo on a garment – it symbolises the culture of your business.

With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.